Jewellery Worthy of Its Grams in Gold



Equally as transparency is becoming a scorching subject in trend, jewellery brands are getting a page through the Everlane playbook and adapting it for their organizations.

A type of providers, Mene, a fresh Web page located in The us, has pared jewellery again to its components and aligned charges with body weight.

The corporation, named for the ancient Aramaic phrase for dollars (which was gold at some time), has even trademarked the phrase “investment decision jewellery” for its good 24-karat gold and, shortly, platinum, products, all stated to get responsibly mined in The us and Canada.

Its lineup of about one hundred fifty parts includes torques and cuffs, stackable bangles, smooth-faced signet rings, chokers, charms and objects like guitar picks, dreidels plus a D.J.’s headphone jack.

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Selling prices, which fluctuate — in some cases several occasions per day — to match prevailing market place costs, have a short while ago started at lower than $200 for just one gold-chain earring, with a small cube at 1 stop, totaling 3.5 grams of gold. At just one place on April 25, as an example, the earring’s gold price was shown on the net as $149.fifty six plus the Mene payment, for design and style and manufacturing, was outlined as $29.ninety one.


The most expensive piece on the website is really a toggle-close heart and nail connection necklace of much more than 187 grams of gold ($nine,591.18 on April 25); its most unconventional is a totally practical Mastercard made of thirty grams of 24-karat gold, out there by Exclusive buy for $1,five hundred.

At the end of 2017, Mene declared it had raised as much as $21 million in advancement cash, and the location debuted formally in January having a cocktail party during couture 7 days with the Gagosian Gallery in Paris. It is the brainchild of Roy Sebag, a co-founding father of GoldMoney, the gold-dependent fiscal providers business which has a 32 p.c equity ownership stake in Mene, and Diana Widmaier Picasso, a granddaughter of Pablo Picasso that's the model’s Main artistic officer and a detailed Pal of Mr. Sebag’s.

Although Ms. Picasso was born using a name truly worth its body weight in gold, she stated she experienced shied faraway from lending her name to professional initiatives, preferring to center on her occupation as an art historian. “For many years I’ve been available all kinds of capsules and collaborations,” she stated during an job interview in her light-crammed apartment over the Remaining Lender in Paris, “but I under no circumstances wished to put my identify on some thing ephemeral.”


She agreed to operate on Mene mainly because, she mentioned, it promised continuity and she or he may be cozy with its environmental qualifications since the supply of its provides can be traced. She extra that her affinity for jewelry designed by artists created the company come to feel like a pure extension to her background being a specialist in previous masters and sculpture.

Subsequently, she just lately continues to be juggling her obligations for Mene with organizing an exhibition of her grandfather’s sculptures, to get held in Oct in the Villa Borghese in Rome.

For Ms. Picasso, Mene made available a similar confrontation involving the classics and modernity. “It’s Inventive nonetheless democratic,” she explained. “After i consider the selling prices and effervescence in the art globe, I'm wondering about the reality of it all. I think that Σειρε Δαχτυλιδια transparency is critical in all issues, and for jewellery especially.”





Sunjoo Moon, left, the art director of Mene, and Diana Widmaier Picasso, a founding father of the company and chief creative officer.CreditVenturelli/Getty s for DWP
The Idea that unalloyed gold is considered “far too soft” for jewelry is a product of selling spin, too, she additional, noting that pure steel is a lot more likely to retain price eventually.

Ms. Picasso enlisted her Pal Sunjoo Moon, an alumna of trend residences such as Kenzo and Missoni, as Mene’s art director. And an acquaintance, the design Anja Rubik, signed on in the beginning as a muse and stayed to oversee the model’s advertising campaigns.

The newest marketing campaign, Mene’s 3rd, is based on generational ties and stars Isabella Rossellini with her daughter, Elettra Wiedemann, photographed by Paola Kudacki. The Dutch photography duo Inez van Lamsweerde and Vinoodh Matadin are creating a Mene capsule assortment to get launched this slide, the 1st in what Ms. Picasso said could be a series of collaborations.

Right after 3 months, Mene experienced outpaced the small business approach, with $600,000 in product sales in March on your own. Many parts, similar to a list of a few stacking rings ($one,731), were being bought out. The corporation said it was growing manufacturing to satisfy the need.

Depending on the reaction, the brand name is using its wares offline, also, with keep openings prepared by the tip in the yr in Geneva and inside the St. Germain neighborhood of Paris.

The French enterprise Le Gramme also concentrates on complete minimalism, even naming its solutions by their metric pounds.

A allure bracelet readily available to the Mene Web page.




A allure bracelet offered about the Mene Internet site.
It had been Started in 2012 by Adrien Messié, as soon as a licensing Δαχτυλιδια Σειρε Φθηνα director for your designer Andrée Putman, and Erwan Le Louër, who designed jewellery for The style property Martin Margiela. Le Gramme’s very first collection featured only 5 spare, ribbonlike cuff bracelets created for men, in brushed or polished gold or silver; and a key ring in addition to a ruler, in silver.

“Our initial considered was, what’s more difficult than locating a gift for a person?” Mr. Messié explained. “It’s often difficult.”

So the founders made a decision to retain points basic. “Every bit is definitely an equation between a pure variety, a fabric, texture and finish,” Mr. Messié said. To stay away from the fashion connotation of jewelry, they termed their parts objets portés, or objects that happen to be worn or carried.

Nevertheless, idea suppliers which include Gago, in Aix-en-Provence, France; Dover Road Marketplace Ginza in Tokyo; and Barneys in Big apple picked up the collection. On Instagram, the hashtag #mylegramme exhibits people today like The style designer Alexis Mabille, the Paris Opéra Ballet star Marie-Agnès Gillot and the interior designer Joseph Dirand carrying the brand name’s designs.

The recognition of bracelets as dedication items shortly prompted the designers to add rings.

This thirty day period, the ring household is expanding which has a stackable assortment of ΔαχτυλιΔια Σειρε Ολοβερα 15 marriage bands, the thinnest of which — a slender slice of simple white, yellow or purple gold — weighs just one gram (selling prices commence at 330 euros, or about $four hundred.).

Other items in The brand new assortment include a person-gram types which are partly or absolutely pavéd with small diamonds. Thicker styles could possibly be divided with just one baguette diamond, established having a comprehensive row Δαχτυλιδια Σειρε Φθηνα of baguettes, or textured with small guilloché pyramids. A completely new household of cable bracelets in silver or gold weighing Σειρε Δαχτυλιδια five to 11 grams (€a hundred ninety to €1,970, or about $230 to $two,360) rounds out the season’s presenting, all of which are available on the internet and are coming to choose Barneys merchants in July.

“We’re going from remaining a man’s model to Nearly — Just about — unisex,” Mr. Messié stated.






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